In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

B2B marketing has the distinct difficulty of typically dealing with long and complex sales cycles. These can be brought on by a range of factors, such as the requirement for several decision makers, the high worth of the product and services being offered, and the need for extensive research study and consideration before purchasing.One key aspect … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

B2B marketing has the special challenge of frequently dealing with long and complicated sales cycles. These can be brought on by a variety of aspects, such as the need for multiple choice makers, the high value of the service or products being sold, and the requirement for extensive research study and factor to consider before buying.The buyer's jo… Read More